Today we did an awesome live class on building a bestselling author website, including topics to writing about, content marketing, getting more traffic and email subscribers, and design and branding. One of the things I recommended was to best squarespace template for writers articles, then turn those into Powerpoints for SlideShare, then record yourself talking about it for YouTube, then breaking them into individual pictures so they can be posted to Twitter and Pinterest. So that’s just what I’m going to do.
You need an author website to attract readers with great content and get them to sign up to your list (not to sell books – if you JUST want to sell books, set up a landing page or something or just send them to Amazon.)
This is how traffic works. Most authors are ONLY doing number one. It’s a lot of work and demands constant effort. It’s SO much easier to put something short and free up on Amazon where people can read it automatically and find it easily. You should also put content out on big sites, YouTube, SlideShare, Pinterest, etc. So people find it, then click back to your site. Make something today – once – and it will bring in traffic for years.
Memoir is perhaps the most frequently attempted book genre but – unless there’s a celebrity photo on the cover – these manuscripts rarely find a mainstream publisher, much less become bestsellers. But in this case, there are two smiling portraits and two famous brands – television journalist Anderson Cooper book review and his fashion-designer mother, Gloria Vanderbilt. However, until recently anyway, the general public may not have been aware of the family relationship. For his part, Cooper has assiduously avoided the association. He explains:
Vanderbilt is a big name to carry, and I’ve been glad I didn’t have to. I like being a Cooper. It’s less cumbersome, less likely to produce an awkward pause in the conversation when I’m introduced. Let’s face it, the name Vanderbilt has history, baggage. Even if you don’t know the details of my mom’s extraordinary story, her name comes with a whole set of expectations and assumptions about what she must be like. The reality of her life, however, is not what you’d imagine.
His mother, for her part, has been anything but shy about using – and exploiting – the name. Her signature jeans and fragrances have been her single most commercially successful venture. And other than lending cachet to the brand, this was a self-made fortune among several she has attained and lost. And, without trading on the name, Cooper has made his reputation on his own as media phenomenon. He is today one of the most credible names in broadcasting, and not because he carried a famous name.
Have you been wondering how to create a standout writer website that would impress clients and get you hired?
You know you need one. Without a site, it’s like you’re invisible. You just don’t seem legit, especially if you’re going after online markets.
I’ve talked about writer websites before, and do reviews weekly in best website hosting for writers Den, but today I thought I’d just show you some fine examples of successful writer websites. These sites have a few things in common:
- They have clean, uncluttered design.
- You can get a good sense quickly of the type of writing the writer does.
- The clips are presented in a way that’s easy to read.
- It’s easy to figure out how to contact them.
Some of them were done very affordably, too.